It’s all a misunderstanding by marketing people.  Technical people, when explaining network architecture, would always draw the part between the local infrastructure and the infrastructure at the other end as a cloud.  Why?  Because who knows what infrastructure is there?  I don’t.  OneNet knows part of it but only to wherever they peer with the next provider along the line.  After that, who knows?  Anyway, the marketing people seemed to have started referring to “the cloud” not long after Wi-Fi became popular.  I swear they think it’s an actual cloud.

But I digress.

Cloud-based analytics keeps Montreal’s buses full and ridership growing — GCN.

Interesting article just the same.  Not surprised to read that the STM has an 80% pass usage rate given that they’ve had monthly passes for over 30 years.  The app thing is interesting, at least as far as notification of service disruptions goes.  I don’t want offers from vendors based on where I am or what I’m doing, but there are probably a lot more people that do than those of us that don’t.